Summary
A gamer discovers a unique-lookingFallout-themed bus stop designed around Amazon’s recently releasedlive-action adaptation of the beloved video game franchise. The use of impressive marketing strategies like these goes to show just how much money Amazon pumped into promoting theFalloutTV showworldwide.
For decades, video game adaptations were often shunned by both film critics and gaming fanbases, due to the majority of them being rather low-quality. Lately, however, the tide has been turning in favor of fans, as a number of recent shows have garnered widespread critical acclaim for faithfully translating the worlds of beloved video game franchises to the silver screen.Cyberpunk: Edgerunners, HBO’sThe Last of Us, and Netflix’sArcaneare perhaps the most notable examples of this,but Amazon’s newly-releasedFalloutTV show is also climbing up the ranks of popularity and making a name for itself as one ofthe best video game adaptationsever made. In fact, a recent discovery that one fan of the series made proves just how much this particular show has managed to break into the mainstream.
This sort of lavish, inventive advertising on bus stops is very rarely seen on a regular basis, let alone for something like a video game adaptation. And yet, it seems Redditors have discovered similar iterations of this marketing for theFalloutTV series around the world. Reddit user DragonHeart_2345, for instance, found a slightly different version of thisFallout-themed bus stop in Melbourne, Australia. Meanwhile, fellow Redditor WashingtonsTrousers shared a photo of an exact replica of the one Acceptable-Mammoth84 found in Los Angeles, California. This sort of extensive advertising forAmazon’s sci-fi TV serieslikely exposed theFalloutbrand to a whole new audience who otherwise may not have heard of or even touched the games the show is based on.
The Fallout TV Show Has Been a Massive Success for Amazon and Bethesda
TheFalloutTV show has no doubt been a big hit for both Amazon and Bethesda, becoming one of Prime Video’s most-watched streaming series of all time and also rejuvenating interest in pastFalloutgames. To put into perspective just how successful the show has been, Amazon’s live-actionFalloutadaptation gained 65 million viewers merely two weeks after its release. With the wild popularity of theFalloutTV series, perhapsAmazon will adapt other Bethesda franchises into shows, which could be great news for gamers.
Fallout
Created by Graham Wagner and Geneva Robertson-Dworet, Amazon Prime Video’s Fallout is based on the post-apocalyptic RPG gaming franchise that started in the 1990s. Set hundreds of years after the Great War, Lucy leaves her Vault bunker to travel the Wasteland in search of her kidnapped father.
