It’s not uncommon to see AAA games likeHalo Infinitetake on brand deals and marketing promotions. Last month,Halo Infiniterevealed a partnership with Monster Energyto offer players double XP, as well as the chance to win a brand-new Xbox Series X with the game packaged in. It appears that promotion will be continuing as planned, despite Microsoft announcing a major delay for the highly-anticipated title.
Halo Infinite’s delay to an unannounced point in 2021, a result of development issues due to the ongoing coronavirus pandemic, was revealed earlier this week alongside the officialNovember release window of the Xbox Series X. Even so, Monster Energy put out a Tweet today cheekily remarking that despite public gatherings being cancelled, itsHalo Infinitepromotion will still be happening.
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The “Bank Now, Play Later” system for this promotion was in place prior to the delay, according to Monster Energy’s information page that went live July 27. Players will be able to redeem codes found on limited-editionHalo Infinitecans between September 1 and June 16, 2025, and that content will become available once the game releases. In fact, the Q&A portion of the page begins with a message that, “Monster andHalo Infiniteare moving full steam ahead with all elements of the promotion.”
There are elements of the promotion not specifically related to the delayed title, such as being entered into a sweepstakes for a “zero gravity experience” in Paris, France. However, Monster Energy also assures fans they can receive a download code forHalo Infinitethat will be usable “as soon as it releases in 2021,” though some still seeHalo Infinite’s delay as a blow to the Xbox Series X launchthis year.
That disappointment by fans who were looking forward to this next-generation title has been addressed by 343 Industries and Microsoft executives. Xbox HeadPhil Spencer apologized toHalofanson Gary Whitta’sAnimal Crossing: New Horizonstalk show this week.
But not everyone has seen the delay as a negative. Manyfans have metHalo Infinite’s delay with positive reactionson social media sites like Twitter, applauding the developers for being willing to admit they needed more time to make the game enjoyable. There are many improvements 343 Industries could focus on, and hopefully this will make Monster Energy’s promotion more worthwhile as a whole.
Halo Infiniteis set to release sometime in 2021 for PC, Xbox One, and Xbox Series X.
