Halo Infiniteis undoubtedly one of the most anticipated games of the year. While thegameplay forHalo Infinitedrew some criticism, the game still has plenty of eager fans and with its impending release, the franchise is marketing itself through several avenues. On top of typical trailers that announce the release, there are also more unlikely marketing collaborations ranging from food, drinks and now guns. The latest collaboration adds to Master Chief’s already impressive list of partnerships.
Master Chief has long collaborated with the likes of Monster Energy, Doritos and many more. Yet it seems that the new game, which promises to introduce new elements to the existing franchise, is also looking at new marketing avenues. Through a tweet,Haloannounced its new partnership with Nerf and it has got fans excited.
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The new partnership sees Nerf release MA40 AR blaster which replicates the gun that is featured in theHalofranchise. The gun itself has some interesting features and may also contain additional content forHalo Infiniteplayers. The foam bullets of the Nerf gun can be shot rapidly in this particular model and this is because of a “motorized system” that allows players to hold a button and accelerate their rate of fire when they squeeze the trigger. The weapon comes with a 10 dart clip but it will also be customizable for players who want to add their own take on theHaloinspired weapon. The Amazon listing for this weapon also notes some interesting features.
Amazon has listed the toy weapon as costing $50 and interestingly it is set to include a code for a “digital asset”. Many will be interested in seeing whether this means that there will be additional content in the game for consumers. However, at the moment the purpose of this code remains a mystery. It should also be taken with a pinch of salt, asoften Amazon lists products early and elements changein production. Nonetheless, if this code is released it will be interesting to see what it is connected to.
This toy will exciteHaloand Nerf fans alike and may even attract some new consumers because of the mystery around its digital asset. It will be interesting to see if the toy does tie into a greater element of the title, particularly asconjecture still surrounds theHalo Infinite. If it does, this collaboration could be another successful venture for Master Chief and theHalofranchise.
Halo Infiniteis in development for PC, Xbox One, and Xbox Series X.
