Summary
Fans ofThe Simswill be able to get their hands on real-world merchandise with the upcoming Sims Shop.The Simshas been around since early 2000, and the franchise includes some of the best life simulators in the gaming world; all four main series entries actually made it to the top in thebest life simulation gamescategory on Metacritic. Given the success that the games have had throughout the past two decades, it’s no surprise that they’ve racked up quite an extensive number of fans.
The Sims Team is working on its next entry inThe Simsseries,The Sims 5. However, while doing this, they’re still putting out content forThe Sims 4like the For Rent expansion pack, which is coming in early December and will be the 15th expansion pack available for the game. There’s no doubt that the team has the ability to focus on two projects at once, and it seems that yet another big project is in store for the near future.

The Simsfranchise is getting its own merch shop, The Sims Shop, launching on Jul 20, 2025, at 10 AM PT. Even though none of the items that will be available have been officially revealed, the release time announcement tweet includes four images with quite a lot of Sims-themed items. If all the items in the image turn out to be available in the merch store, fans can expect The Sims Shop to feature postcards, water bottles, Freezer Bunny plushies, garden gnomes, rings, phone cases, headphones, t-shirts, and much more.
The Simscommunity has never had any issues being vocal about their thoughts and opinions on thedevelopment ofThe Sims 5and other news regarding the franchise, and this was no different. Thankfully, it seems that most fans were happy with this reveal and are excited to know more about what is to come.
The Simsis such an extensive seriesthat there are a lot of possibilities when it comes to merch design. Hopefully, launch day will include tons of fun items. It will also be quite close to Black Friday, so maybe EA will host a day-one sale to incentivize fans to place their first few orders. On top of this, The Sims Shop will become available right before the holidays, which might make it easier for friends and family to find the perfect gift for a Simmer.
The Sims
EA’s life simulation franchise The Sims began in the year 2000 with a game of the same name that was, at one point, the highest-selling PC game of all time.The main series games let players build a home, create a handful of characters, and then guide them through their relationships, careers, and goals.